Why it has to be now


We like speed. It’s required right now, but at the same time it must be more right than wrong. Otherwise, we run the risk of losing commitment and speed. So, the final squeeze on today’s mind spin is simply: Think big, start small and prepare for strong progress. Then you don’t have to look back and wonder what happened.

Ambition and transparency


Quite a few large Swedish companies received a letter this week. The senders were financial actors, such as Nordea Asset Management, Handelsbanken Asset Management, Alecta and Swedbank Robur. The message was crystal clear: Set new climate goals in line with with the Paris Agreement 1.5-degree goal and aim to reach net-zero emissions by 2050.

Gone shopping

handla människa

The year was 1932. The Great Depression was in full bloom with increasing unemployment and plummeting consumption. Real estate agent Bernard London was deeply concerned. It was painful to watch people using their cars, clothes and other products until they broke down instead of constantly buying new as they used to before the Depression. Hopeless people.

The dilemma of understanding

Exponential intuition

We must stop acting as if there is no tomorrow, because then there will be no tomorrow. If we can keep global warming below 2°C, preferably below 1.5°C, there is hope that we can continue to live on this earth. That is what the Paris Agreement is all about. So,how are we doing?